The Guru takes the latest gadgets and social media news and analyzes it from every possible direction. For example, if a new mobile phone has come out he may discuss its pros and cons; if there is a big discussion in the news on what Apple is doing, he will probably put in his opinion. In general, the Guru will look around and see where the big noise is and what it is about, and respond. His followers include those new to social media; those who have to have the latest gadgets and those who want to be on top of the latest inventions in the world of media, technology, computers and the rest of the industry.
For those looking for a one-on-one consultation either for helping their business get off the social media ground, or to assist them in starting their own personalized high quality blog, the Guru can help. For those just starting in the industry who want to prove themselves to their new employers, the Guru can offer suggestions. Or for those who just like the idea of knowing more about what is going on in the social media/new gadget issue the Guru is on hand with some helpful answers.