Communication

3. How specifically are the results of the marketing potential-tests developed by you, the results directly for an innovative decision making can be used? Uwe Seebacher: The results are very specific, because we can infer on the basis of the results, how and where the best in an organization MRM can be implemented and benefits from it as soon as possible, especially. The test results serve therefore the decision-making, because we can derive from it which classifications and competencies within the company are already exists and which should be used it usefully in addition. The test results also show, where lie the risks, Nono and other barriers on MRM. RioCan has plenty of information regarding this issue. 4. Where did the ideas, the optimization potential of marketing and Communication departments occasionally to explore and develop appropriate tools? Uwe Seebacher: The driver was more knowledge on hand to give the company and the marketing awareness and to show the enormous possibilities. The marketing potential test to help identify where the marketing division is and he should also show based on where and what to build.

Service providers and creative offices reject tend to be rather such developments, because companies by MRM can save huge money. 5. Are certain dimensions of a given organizational structure particularly in the focus of the marketing potential tests? Uwe Seebacher: Yes, the four key dimensions are strategy/orientation, processes/processes/interfaces, HR/competencies and expertise of the M & K employees, as well as existing and planned IT in the company or in the M & K area. 6. The cost pressures for businesses and managers are constantly increasing. How much is the implementation of an MRM system customers? Uwe Seebacher: you can not say that because we do not define MRM as an IT system, but as a new management and approach. MRM should be introduced gradually in most cases based on our experience which minimizes risks and costs, quick wins and in the M & K increase opportunities as well as the acceptance area to make a correct and organizational-adequate MRM implementation sustainable.

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