24/04/2012 Google has activated its new algorithm update. The first significant from the Panda Update. The same Matt Cutts, Google engineer, gave accounts of their implementation underway and justified that it is intended to combat the Webspam. In the same way that with all the Updates of Google, and a few days of his lliberacion, we do not know verbatim are all the implications of this Penguin Update. But Google has pointed out that the goal of the Penguin is to focus on those are transgressing their guides to quality. This motivated the own Google ad regarding those who violate their quality guides will be harshly penalized by Pinguin. Bad news for Webmasters and SEOs that intentionally promote the sites of your clients with technical blackhat, put another way those banned by Google. Those who have filled with irrelevant keywords their pages, which have repeated them until the boredom, those have acquired links, links to non-natural mode, envelope-optimized sites, etc. have achieved The good news is that the same Google tells us exactly what to do to pass the test of the Penguin. And describes it in its quality Guide: there are eight specific rules: 1. shies concealed texts or veiled links. 2. Do not use cloacking or redirects to obscure his genuine site. 3 Do not send automated queries to Google. 4. Do not recharge the page with unrelated keywords. 5. Do not create different pages, subdomains, or domains with substantially duplicate content. 6. Do not create pages that have a conduct malicious as phishing or the installation of viruses, Trojans or other malware. 7 Obvie doorway pages created only so that they are seen by the search engines, or other types of websites as of affiliate programs with little or no original content. 8. If your site participates in an affiliate program, make sure that your site adds value.