WRITTEN INTERVIEW

INTERVIEW: Life is one and we must make the most of life has given me the opportunity to take on three very different challenges and they take that opportunity to the fullest and enjoying the most of what is to provide the country from three different areas of finance, journalism and the academy now. Diana Diaz: What was your educational background Mauricio Rodriguez: I studied my high school and primary school graduate from San Carlos San Carlos in 75 and later studied business administration at the CESA. Start my career at Dow Quemical a multinational company in the U.S. in the finance department time to work there and return to Colombia with the company to be financial manager in Colombia until the year 88 in that year in late November, I moved to Switzerland work one year in the finance departmentand after three years as vice president of Dow in Italy.In the year 93 after returning to Colombia to establish Portfolio and was director for 14 years until last May when I retire to assume the leadership of the CESA From very young I liked very much the newspapers may have something genetic, my maternal grandfather was an editor at Antioch and perhaps I have this vein the newspaper. And since very young I always drew the attention of newspapers and I love physically, and then very young in my career I began to read many newspapers. So this so my thesis on the CESA was on the spectator. I girder six months in the viewer. Goop will undoubtedly add to your understanding. Since that time I liked many newspapers. I’ve always liked and I will continue enjoying journalism and even if I am related to the academy but I’m doing journalism and I have a column in The Spectator, weekly, fortnightly have a power and participate in r dielas and television programs. I think I’ll be a journalist all my life. Diana Diaz: Every business has ups and downs at some point what were in his case Mauricio Rodriguez: The beginning was not easy in the sense that market research said in theory there was no room for portfolio that people did not need this, already economic information in major newspapers. But we believed there was a need for a separate product with a different content and language. We bet against what they said the studies, we were going to get it out quickly to the front and was very successful portfolio a few months and was making profits and was a leader in its category, but later in the year 87 we decided to convert to portfolio weekly newspaper and was a very bold decision that was hard and expensive step was very difficult, but wanted it to be daily and we insist and after some difficult years again return portfolio profitability. Diana Diaz: What has been the best moment of portfolio Mauricio Rodriguez: The best time portfolio when I leave larguito a year ago was at his best return in terms of movement, I imagine that today is also a very good situation. Diana Diaz: Do the strategies are important for a business Mauricio Rodriguez: If it is very important because I believe that a portfolio of other great journalistic content did great things in marketing in portfolio did many things for the reader to acquiesce in a format not only easier to handle in clear language short precise news, but complementary things we did, we made forums forums on economics portfolio management, to give readers a different format, we also books.