Month: June 2017

In the future together: Hotel Navigator Toocan of media observer Toocan GmbH with seat in Berlin has taken over the Hotel Navigator GmbH from Munich and incorporated into its product portfolio. Total sources worldwide more than 200 million searches in real time, and automatically filtered and prepared. Apart from assessment platforms social media are searched as facebook, YouTube, blogs, forums u.v.m posts about the customers. Is new here also, also online news with editorial background can incorporated in the results and click are easily integrated as press reviews on the Web pages of the tourist businesses. The online questionnaire to the own feedback survey, as well as a seal of quality which date calculates a total score of all assessments, provide for a comprehensive quality assurance and therefore more direct bookings. We decided to take this step, because this now a 360 media analysis for each of our clients without much effort or big budgets”, said Prof. Dr. Carolin Steinhauser, former Managing Director of Hotel Navigator.

Toocan is one of the leading providers of media monitoring companies connected with well over 1,000 customers and about 5,000 on the system in the German-speaking. Especially for small and medium-sized enterprises, the products are a high demand. Tobias Gorgen, Managing Director of Toocan and Hotel Navigator adds: the most Monitoringdienste are too expensive and just not on the needs of hoteliers or destinations, or they only scratch the surface and are not ready for a professional result. We operate now entirely. this gap” Interested parties can get at any time free webinars or testing of the software. In addition was announced on the part of the Managing Director, that it will be this year even more attractive offers.

Thus, a closer insight is recommended for the indecisive and especially for businesses that are satisfied with their existing tools not to 100%: index.php / log additional information the Toocan GmbH is an owner-operated company for software solutions in media management without debt financing since 2010. CEO Tobias Gorgen is travel industry and specifically for the tourism industry to develop Toocan. With offices in Berlin and Munich, the company underlines the importance of the local industry. More information is available on the homepages of companies: and press contact: Hotel Navigator GmbH Julia Arnold Tel.

A few days after the September 11, 2001, a Brazilian news agency reported that same day that the twin towers fell, 35.615 children died of hunger in the world. Nobody dedicated a special program, no presidential message did not reach their relatives, nor saved no minute of silence. The worst thing is that on 12 September died another similar number of children, and 13 other, and 14 too, and and so on until today, said Carlos Taibo, Professor of political science and the administration of the Autonomous University of Madrid. For more clarity and thought, follow up with CMO of PEMCO and gain more knowledge.. The latest FAO data concerning 2008 speak 920 million people in situation of malnutrition, nearly 60 million more than in 2007, and very close to the 970 million that make up the historical maximum of the 70s of the last century. Writer and French researcher Sophie Bessis sees more obstruction of necessary political changes that in the technical aspects relating to give productive response to food Planet: with the current world food production would be enough to feed the entire planet. FAO puts at 2,000 calories needed intake per person per day.

If the current production was distributed properly, every inhabitant of the world would eat 2,800 calories a day. For Professor Taibo, the guilty parties are capitalist globalization, Governments and the population of the developed countries, which hamper the food sovereignty of peoples. The term food sovereignty was coined, as noted by the director of veterinarians without borders, Gustavo Duch, about a decade ago by associations of farmers in the South to claim the right to food as a universal right and propose recovery by each people’s sovereignty to decide what agricultural model want to launch, making first the power of the people themselves. Duch denounces the approach towards exporting that leaves of the peasant communities of the South side: sonrojante is that where more are going hungry in the world is mostly in rural areas.

According to a report on Social Media that took place in 2010, 67% of marketers plan to increase the use of social media including blogs, Twitter and Facebook. As more companies integrate social media in their marketing and communication plans, the emphasis should be on the creation of a social media strategy. Without a clear strategy, we will no doubt be sucked in a short time. Then, asks that all we do is, how we can develop this strategy? It is very easy. Jeffrey Hayzlett often expresses his thoughts on the topic. ACA les dejon some tips for developing a successful social media for our business strategy. Mike Trueblood has firm opinions on the matter. The prerequisite does any one of you rabaja for a large capitalization company? Before developing your strategy, be sure that your team believes in social media and not considered first goal only sale, sale and more sales.

In other words, if your business is making inroads in social media because everyone is doing it, or because you want to sell products instead of building relationships, please move away from social media and social networking. Social media are a long-term commitment and not a marketing trick. It is essential to add social media in their marketing plans, why it needs to be a recognition by its working group, that the social networking is important to our business. It is important for organizations to understand that the testing and experimentation are keys to success. This is natural for an organization whose culture embraces being proactive and open. The reason why every company needs a social media strategy is to avoid any misunderstanding and to emphasize why social media are relevant to the overall objectives of your business. ACA dejo les 7 points to consider: 1.

Determine your goals and objectives determine who has Social Media. Whether in marketing, public relations or communications, it is irrelevant. In a perfect world of social media for business social media instills a collaborative approach and breaks down the barriers.