In the tree where you can not go there eight thousand fruit. Hindu proverb is increasingly emphasizing the role of globalization in the dynamics of the economic and trade, where companies have prepared for them have been successful, leading to that offer products or services that have already captured a significant number of consumers, thereby gaining markets and allowing the emergence of new products where innovation has been expressed and has been exploited in terms of achievements, benefits. Take into account that companies today are constantly faced with the dilemma between offering innovative products, services, administrative processes and methodologies, or maintain a passive view of the current changes, no doubt, eventually for position outside the business world, especially those that have not been able to interpret the scope, impact generated by globalization. It is a fact that any company, regardless of its size, must facing international competitors who go in search of the conquest of new markets by offering their products and trying to meet the needs of consumers.
This course requires organizations to move from a local or national level to a global level, where those who survive develop skills to meet and exceed world class standards and also have the ability to respond quickly to constant changes in requirements of consumers. To do this, companies must use, not only as support but as key components in their systems, tools and philosophies that enable them to achieve excellence, to properly handle statistical process control, continuous improvement, benchmarking, teamwork, focus to the customer and ability to make things right, possession in the target markets..